
Zero-rating has already been around for a couple of years. “Pilot data-cap programs for home broadband service have popped up here and there over the past few years, but we anticipate there could be more of them now,” Schwantes says. People are familiar with data caps on cellular plans, but the same concept is now spreading to residential ISPs. That’s when a provider doesn’t count the data you use when you access a service, such as a particular streaming or payment app, it wants to promote. The first change consumers may experience will be the spread of “zero-rating” and sponsored data plans. “The court and congressional battles aren’t over yet, and any drastic changes from ISPs would probably not come right away but when they hope no one is paying attention any more,” says Danny Kimball, assistant professor of communication and media studies at Goucher College in Baltimore. In an op-ed published in CNET this weekend, FCC chairman Ajit Pai, the architect of the repeal, reiterated his position that the move “will protect consumers and promote better, faster internet access and more competition.”Įxperts say that, if net neutrality norms do start to erode, it will probably happen incrementally, in ways that may be difficult to recognize at first. “ISPs keep their customers happy by providing the best experience possible, not by forcing limitations through some Machiavellian throttling scheme that is hardly even possible to design, let alone enforce.” “What consumers will notice today, tomorrow, next month, next year, or pick your date, is quite literally-nothing,” the NCTA - The Internet & Television Association wrote in a statement on its website Monday. They say the web will remain essentially unchanged in the absence of government regulation.

“Internet providers are now free to move forward on the anti-competitive practices they were flirting with before these rules were passed, including throttling content and paid-prioritization schemes that place smaller businesses at a disadvantage and ultimately cost consumers more.”īig internet service providers, which are cheering the rollback of net neutrality rules, object to such warnings.

“With today’s net neutrality repeal in full effect, the FCC has essentially handed the keys to the internet to service providers-many of them who face little or no competition,” says Jonathan Schwantes, privacy and technology policy director for Consumers Union, the advocacy division of Consumer Reports. The two camps predict very different futures for the internet. There’s a good reason that net neutrality has been one of the most contentious digital issues for the past several years. It’s unlikely that consumers will see the internet change immediately, according to both advocates and opponents of the rules.
